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Display Advertising Advanced Exam exam
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displaying Your Google Prowess on the reveal advertising advanced examination

The third Google advanced exam a Google candidate may take is the monitor advertising on the Google monitor community. in this article, Joseph Phillips walks you through this exam, as a way to check your competencies of on-line screen ads. if you pass this Google examination and the Google advertising Fundamentals exam, you're "personally certified" in Google AdWords.

Like this text? They suggest 

in case you've already read the article on the Google certification program, you comprehend that you'll be able to should move the Google advertising Fundamentals examination and one advanced exam to be regarded "in my opinion qualified" in Google AdWords. here is additionally a requirement in case your enterprise desires to be certified as a Google associate. that you may choose between three superior tests:

  • Search advertising advanced examination
  • screen promoting superior exam
  • Reporting and analysis superior exam
  • this article gives a top level view of the screen advertising advanced examination. reveal advertisements are all of the pretty adverts you see alongside your favorite web sites. Many websites are, of direction, part of the Google content network: publishers that have opted into the Google content community for a slice of the Google advertisement salary. This examination also exams your knowledge of placing ads on YouTube—each display, video, and wealthy media. This can also be a tricky examination to flow if you've now not skilled working with monitor advertisements earlier than, so choose accurately.

    The cost of this examination is $50, and you will finished the examination online. don't get any sensible concepts; the examination requires you to use the trying out center Browser, which prevents you from hopping to other home windows for information. you're going to have two hours to reply one hundred ten questions and have to rating a 70 percent to pass. when you complete the examination, your ranking could be tabulated and you'll (insert drum roll here) discover if you handed the examination or should are attempting, try once more.

    Let's take a look at the examination targets that you can be established on.

    There are only two examination aims for this examination: screen advertising on the Google monitor network, and reveal advertising on YouTube. while there are just two targets, don't consider this examination's a snap compared to the others. each of these objectives have six meaty sub-aims so you might look at in-depth, together with some how-to movies.

    First, let's ruin down the monitor promoting on the Google network aim.

    communicating the price of screen and the Google reveal community

    you'll should capable of talk to your enterprise and to your customers why they need to promote with monitor advertisements and the kinds of reveal advertisements they are allowed to use. This potential you are going to should be typical with picture adverts, Flash, video, and other wealthy media adverts that might be disbursed all the way through the information superhighway on definite web sites and on YouTube. I say “definite sites” because you'll configure the advertisements to most effective seem on websites that meet your standards based on content and classification. truly this aim is you explaining to your customers how awesome Google display advertisements are and the way you could track efficiency of the monitor advertisements past simply Google.com.


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