Microsoft CRM Extending MS CRM 1.2 with .NET :: MB2-228 Real Exam Questions | Pass4sure Braindumps | VCE Practice Test

Microsoft CRM Extending MS CRM 1.2 with .NET












Microsoft CRM Extending MS CRM 1.2 with .NET
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what's the attraction of Microsoft Dynamics CRM four.0?

Linda Leung talks with Marc Wolenik and Rajya Vardhan Bhaiya, authors of >Microsoft Dynamics CRM 4 Integration Unleashed, about Microsoft Dynamics CRM, its attraction to shoppers, and the way it stacks up towards the competitors. From the writer of 

it's probably intricate to discover a company, giant or small, that would not use Microsoft software. even if it's Microsoft's office productivity suite or the change mail platform, Microsoft's application appears ubiquitous. however Microsoft is rarely very nearly own productiveness items. It additionally has a suite of business functions for commercial enterprise aid planning (ERP) and customer relationship management (CRM). Dynamics CRM four is Microsoft's flagship CRM product it's seeing stiff competitors from standalone CRM items from organizations corresponding to Salesforce.com. Microsoft in early 2008 moved to extra prolong the appeal of Dynamics CRM four via releasing a hosted version for purchasers that don't want to manipulate an on-premises product. In November 2009, Microsoft launched an aggressive initiative geared toward luring Salesforce.com customers away.

Microsoft Dynamics CRM four Integration Unleashed written with the aid of Marc J. Wolenik and Rajya Vardhan Bhaiya, gifts confirmed concepts, optimal practices, and illustration code for going a ways past the out-of-the-container capabilities of Dynamics CRM 4. The authors supply a step-by-step e-book to integrating Dynamics CRM with SharePoint, workplace Communicator, PerformancePoint, BizTalk, Silverlight, and different tools.

Wolenik, MCP, PMP and MBS CRM certified expert, is the owner of Webfortis, a consulting enterprise primarily based in Northern California. Webfortis focuses on options around Dynamics CRM and is a Microsoft Gold licensed companion. Bhaiya, based in San Francisco, Calif., is an IT solutions Architect with extensive event assisting tremendous-scale Fortune 500 functions that use and integrate Microsoft Dynamics CRM, SharePoint, and PerformancePoint.

I spoke with Wolenik and Bhaiya to talk about Dynamics CRM, its appeal to purchasers, and the way it stacks up in opposition t the competitors.

Linda Leung: Why should customers accept as true with Microsoft for their commercial enterprise application needs?

Marc Wolenik: in case you accept as true with Microsoft Servers and virtualization alternatives, Microsoft already serves the enterprise area with their application. business ERP and CRM is an extra providing that Microsoft has been providing for over five years now. The abilities to the usage of Microsoft for ERP and CRM throughout the commercial enterprise is that the application is supported by using current infrastructure, technology and ability units. built on .web technology, current purchasers can quite simply prolong their software throughout the business — anything that isn't at all times an alternative with opponents.

Rajya Vardhan Bhaiya: Microsoft utility provides a scalable and built-in gadget platform. The platform has capabilities to integrate with applications across numerous platforms and functions.

LL: Why may still customers choose Dynamics CRM 4 in comparison to Salesforce.com or different centered CRM platforms?

MW: first of all, Microsoft Dynamics CRM four.0 IS an established CRM platform. Designed from the floor-up on .web technology, it has been existence for over 5 years, and has over 1,000,000 americans the use of it. Secondly, Microsoft Dynamics CRM is a an awful lot greater than just "client" relationship management. The xRM initiatives that can be found (whereby the "x" is anything else administration), enable corporations to use Microsoft Dynamics CRM for more than just customer management and we've viewed companies consolidate many LOB (line of business) purposes onto the one platform.

additional causes to opt for Microsoft Dynamics CRM 4.0 consist of:

  • The "vigor of alternative" whereby customers can start in the cloud on a hosted solution and then circulation that answer to their in-condominium servers if they need.
  • easily prolonged platform and technology constructed on .internet.
  • Single pricing for ALL functionality.
  • RB: Microsoft Dynamics gives a customizable and agile foundation that will also be configured to the business technique for a number of groups across all industries. The better-conclusion capabilities from Salesforce.com or different carriers supply configuration. but Microsoft Dynamics enables that on each version.

    here is a small list of points that are advanced in Dynamics:

  • Dynamics CRM has native integration with Outlook and other workplace client products.
  • the entire information is stored in a dedicated database, which makes backup and recovery less difficult.
  • depending on the edition of the competing products, the firm is entitled to diverse elements (endeavor, campaign, advertising Lists, Leads, items, Workflow, advert-hoc reporting, and greater). In Dynamics CRM, all the CRM elements are a part of the commonplace installing.
  • LL: Microsoft rolled out an on-demand edition of CRM four.0 in early 2008. Did this help to boost focus and interest out there for Microsoft CRM?

    MW: absolutely. valued clientele are more and more interested in cloud or on-demand software. The undeniable fact that Microsoft provided this, followed with the aid of SharePoint, trade and now workplace as a hosted service shows that the product is mature satisfactory to be attainable on-demand.

    RB: sure, this extended awareness and people have been extra at ease to trust this software as "commercial enterprise equipped." people have a belief that if anything can run in a hosted/cloud environment, it's in a position to scale to the maximum degree. Smaller companies are on account that this as the fundamental CRM gadget. This trade is sprouting pursuits in medium measurement agencies to switch to MS Dynamics CRM.

    LL: what's the method that shoppers may still move through to decide even if to decide upon on-premises or on-demand CRM?

    MW: typically this choice method is made based on a know-how decision — i.e. whether or now not the infrastructure is in place to support an implementation. extra considerations encompass "rent or purchase" choices (there's constantly a destroy-even aspect at simply beneath three years), and desire (or lack) to integrate the equipment.

    RB: The company will should steadiness the can charge of retaining the servers vs. the can charge of the network connectivity required for a hosted solution. it's suggested to have redundant network connections, in order that there's a backup connection for the shoppers to use the hosted solution.

    If a firm has offices throughout the globe they are going to need to have ample community connections between the consumers and the servers.

    network connectivity is the key choosing ingredient between a hosted vs. non hosted answer.

    different issues to believe are the combination required with other systems. for instance does the data should synchronize with the backend equipment at all times?

    LL: Integrating CRM with key Microsoft collaboration application comparable to Outlook and SharePoint is a key requirement of many consumers. however based CRM suppliers, similar to Salesforce.com, have been featuring as deep an integration to Microsoft for a long time. How does Microsoft compete right here?

    MW: i would question the point about "deep" integration for a number of motives. It is correct that competitors have integration elements however it is not going that any one can do it as neatly or as deep as Microsoft. for those who seem to be on the native Outlook integration choices as an instance, you're going to not locate the rest equal to that stage of integration.

    RB: Microsoft Dynamics CRM provides native integration to Outlook and to other analytical tools like Excel and access. different CRM suppliers constantly require either a developer-stage access, or usually have an further fee associated with the system.

    also, in view that all items are from Microsoft, they've an improve roadmap for you to make certain improvements and long run steadiness.

    LL: then again, one of the vital traditional barriers of hosted utility is that consumers must work difficult to integrate the utility with different business techniques, such as ERP, since the on-demand apps frequently do not without problems aid the APIs of those purposes. How can valued clientele overcome this?

    MW: Hosted software has an inherent limitation with integration as a result of the nature of ERP equipment — i.e. they are usually on-premise. because of this, most agencies are looking at performing a multi-platform integration whereby the ERP is hosted locally and the CRM is hosted and therefore there can be challenges with the provision, speed and reliability of the methods. Microsoft Dynamics CRM overcomes this predicament by permitting you to operate an integration in a hosted atmosphere, and if required deliver the information in-apartment/on-premise.

    RB: In a hosted CRM, that you could run a synchronization utility on the identical network as the ERP gadget, with a view to talk with Microsoft Dynamics CRM's web functions. All web capabilities are on the identical network port because the net website, which makes the mixing seamless.

    LL: even if you utilize APIs to integrate hosted apps with latest business software, how strong is that integration?

    MW: counting on the mixing know-how you enforce, the mixing can also be very powerful. we've three chapters on Scribe integration in their publication and this software has full redundancy inbuilt. here's basic no longer just for a hosted utility, however for an on-premise integration.

    RB: APIs are the preferred strategy for integration; this interface makes it possible for an abstraction layer between the facts structure and the business procedures. When the usage of the APIs, the system can/will invoke any workflows associated with that object. this may enable all enterprise approaches to be performed appropriately, therefore offering a sturdy and consistent CRM system.

    LL: Some observers say that a quandary of CRM utility is that it doesn't offer the entire spectrum of relationship administration, equivalent to transaction administration. How should still purchasers be sure their CRM techniques provide everything they should run their business?

    MW: this is completely untrue with regard to Microsoft Dynamics CRM. Leveraging xRM, businesses can take abilities of any sort of administration, together with transactions. they now have considered implementations which includes economic, supply, student, dealer and funding management just to identify a few.

    RB: customarily, all transactions are managed through the ERP gadget, so it is counseled to position the transaction management entities into study-most effective mode, and create a one-way sync between the ERP gadget and the CRM system. This structure will deliver higher visibility to the facts.

    LL: Microsoft is getting pretty aggressive in its advertising of on-demand CRM 4.0. In November 2009, the business provided shoppers six months' access to CRM four.0 at no cost if they signed a 12-month contract. is this sort of initiative captivating to consumers? How should still consumers take expertise of those and any retaliatory moves via rivals?

    MW: well, this offering is simply attainable if you are an present customer of competing utility — corresponding to Salesforce.com. New consumers have been provided the utility at a reduced cost — $forty four per person per 30 days, with the in the past separated advanced functionality (offline entry, multiplied storage, and so on.). if you seem to be intently at the providing through competitors (where every module/characteristic has an further price) and you evaluate the single can charge of $forty four per person per thirty days, and the 30 day free trial, there's a strong and compelling cause to go along with Microsoft Dynamics CRM 4.0.

    RB: These sorts of initiatives are really assisting the clients to adopt Microsoft Dynamics CRM; after all in modern day market, everybody is concentrated on saving can charge and getting essentially the most for the funding.

    consumers should still examine the ROI between a number of CRM techniques with promotions like this one. The different factor to accept as true with is that as soon as a call is made to invest in a selected CRM system, customarily the lifespan of that device is three years. continually by way of then the company method wants transformations, or probably a significant change has been made to the CRM gadget that the company must optimize company techniques.

    LL: Microsoft remaining yr eliminated restrictions that averted consumers from moving virtualized applications, which protected CRM 4.0, to a special server greater than once each ninety days. What other licensing restrict changes or other initiatives should Microsoft put into effect to make CRM four.0 greater alluring and flexible for purchasers?

    MW: Microsoft Dynamics CRM licensing is awfully bendy and makes it possible for companies to re-use licenses if a user isn't any longer fundamental (the device will instantly stream all statistics associated with that person when they are deactivated). moreover, with the business edition, groups can have limitless "tenants" or companies in the gadget — permitting for an enormous and strong xRM construct-out if favored.

    RB: Microsoft provides a versatile licensing structure, and the license is associated to each and every energetic consumer. When a consumer leaves, the firm can reallocate that license to a unique user. this is one of the more liberal license agreements for CRM equipment in the market.

    LL: final question: What has been your most memorable CRM four.0 installation and why?

    MW: My most memorable CRM 4.0 setting up became for a client determined in San Francisco. they had complicated company requirements and expected the installation to take several weeks. instead they accomplished the installing in half a day, made the configurations with the other half and that they have been up and running tomorrow. The customer changed into amazed at how convenient every thing become and desirous to start using the equipment — not to point out reveal the excess price range.

    RB: essentially the most memorable installing was with a client who wanted to use Microsoft Dynamics CRM because the front end to an SAP ERP device. The part that made this implementation enjoyable turned into the conversations regarding the business techniques and the requirement of specific attributes. They have been no longer most effective defining the system, however also defining the enterprise method for the business.


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